Manual of Advertising Self-Regulation
The 6th Edition of the Manual of Advertising Self-Regulation with the Code of Standards for Advertising, Promotional and Direct Marketing in Ireland (came into force on 1st January 2007. The Scope of the Code was amended on 2nd January 2013.
Please click on a section to view all codes within that section or search using search box opposite odownload the amended.
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Chapter One: Manual of Advertising Self-Regulation with the Code of Standards for Advertising, Promotional and Direct Marketing in Ireland (6th Edition)
- 1 : Scope and Application
- 2 : General Rules
- 3 : Promotional Marketing Practices
- 4 : Distance Selling (Mail Order and Direct Response)
- 5 : Children
- 6 : Food and Non-Alcoholic Beverages
- 7 : Alcoholic Drinks
- 8 : Health and Beauty
- 9 : Slimming
- 10 : Financial Services and Products
- 11 : Employment and Business Opportunities
- 12 : Environmental Section
- 13 : Occasional Trading
Chapter Two: Procedures and Structures
- 1: Advertising Self-Regulation
- 2: Self-Regulation and the Law
- 3: Scope and Coverage
- 4: Complaints Procedure
- 5: ASAI Structure, Function and Funding
- 6: The European Dimension
Download a copy of the previous Manual of Advertising Self-Regulation with the Code of Advertising Standards for Ireland (5th Edition) and the Code of Sales Promotion Practice (3rd Edition).(pdf - 240kb)