Manual of Advertising Self-Regulation
The revised Manual of Advertising Self-Regulation with the Code of Standards for Advertising, Promotional and Direct Marketing in Ireland (6th Edition) came into force on 1st January 2007.
Please click on a section to view all codes within that
section or search using search box opposite or download the full code.
(PDF: 1.1 MB)
(pc users: right click & save target as)
(Mac users: apple click & save target as)
Chapter One: Manual of Advertising Self-Regulation with the Code of Standards for Advertising, Promotional and Direct Marketing in Ireland (6th Edition)
- 1 : Scope and Application
- 2 : General Rules
- 3 : Promotional Marketing Practices
- 4 : Distance Selling (Mail Order and Direct Response)
- 5 : Children
- 6 : Food and Non-Alcoholic Beverages
- 7 : Alcoholic Drinks
- 8 : Health and Beauty
- 9 : Slimming
- 10 : Financial Services and Products
- 11 : Employment and Business Opportunities
- 12 : Environmental Section
- 13 : Occasional Trading
Chapter Two: Procedures and Structures
- 1: Advertising Self-Regulation
- 2: Self-Regulation and the Law
- 3: Scope and Coverage
- 4: Complaints Procedure
- 5: ASAI Structure, Function and Funding
- 6: The European Dimension
Download a copy of the previous Manual of Advertising Self-Regulation with the Code of Advertising Standards for Ireland (5th Edition) and the Code of Sales Promotion Practice (3rd Edition).(pdf - 240kb)