News
ASAI Complaints Bulletin 10/2
NEWS
29th April 2010
ASAI Complaints Bulletin 10/2
Adjudications of the independent Complaints Committee of the Advertising Standards Authority for Ireland, on complaints in respect of 20 advertisements, 17 of which attracted complaints from consumers, are now attached. There was 1 Intra-Industry complaints.
At their meeting, the Complaints Committee found 15 of the advertisements complained of to be in breach of the ASAI Code on grounds relating to truthfulness, prices, portrayal of persons, employment and children. The advertisements complained of related to Internet, Press, Television, Direct Mail and Brochures.
We would like to remind advertisers that the ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications
Media members are reminded that advertisements found to be in breach of the Code, cannot be accepted for publication.
For further information contact:
Frank Goodman, Chief Executive.
Mobile: 087-2593194.
Tel: (01) 660 8766. Fax: (01) 660 8113.
The Advertising Standards Authority for Ireland (ASAI) is the self-regulatory body set up by the advertising industry, including advertisers, agencies and media companies, to promote the highest standards of commercial advertising and to enforce the ASAI’s Code, full details of which are available on ASAI’s website – www.asai.ie.
Case Reports on adjudications of the independent Complaints Committee of the ASAI are released in periodic Complaints Bulletins during the year and are also posted on the ASAI website.