News
ASAI Complaints Bulletin 11/3/4
NEWS
28th June 2011
ASAI Complaints Bulletin 11/3/4
Adjudications of the independent Complaints Committee of the Advertising Standards Authority for Ireland, on complaints in respect of 22 advertisements, 15 of which attracted complaints from consumers, are now attached. There were seven Intra-Industry complaints.
At their meeting, the Complaints Committee found 13 of the advertisements complained of to be in breach of the ASAI Code on grounds relating to truthfulness, principles, substantiation, health and beauty and slimming. The advertisements complained of related to radio, sales promotions, outdoor, Internet, television and brochures.
We would like to remind advertisers that the ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications.
Media members are reminded that advertisements found to be in breach of the Code, cannot be accepted for publication.
For further information contact:
Orla Twomey, Assistant Chief Executive.
Tel: (01) 613 7040. Fax: (01) 613 7043 .
The Advertising Standards Authority for Ireland (ASAI) is the self-regulatory body set up by the advertising industry, including advertisers, agencies and media companies, to promote the highest standards of commercial advertising and to enforce the ASAI’s Code, full details of which are available on ASAI’s website – www.asai.ie.
Case Reports on adjudications of the independent Complaints Committee of the ASAI are released in periodic Complaints Bulletins during the year and are also posted on the ASAI website.