ASAI consultation of extension of digital remit
11th June 2012
ASAI consultation on extension of digital remit
The Advertising Standards Authority for Ireland (ASAI) has today released a consultation document on a proposed extension of remit of the advertising self-regulatory Code in relation to digital media.
In 2009, the ASAI’s remit was extended to advertisers’ own websites and the current proposal builds on that change. Increasingly, advertisers are engaging with consumers on social media platforms in non-paid for space, which is traditionally outside the remit of the Code. The ASAI is of the view however that where marketing claims are made, these should be within remit of the Code.
We are consulting widely and the consultation document is on our website
The growth and diversity associated with digital media means that in order for the exercise to be real and meaningful we need to hear from a varied sample of those who interact with the media in all areas of marketing communications. This includes advertisers, agencies, media companies, commentators and the end consumer
The consultation period will close on 9th July. Responses can be sent by email to firstname.lastname@example.org or in the alternative by post to the undersigned:
Ms Orna Curry,
Advertising Standards Authority for Ireland,
48 Lower Mount Street,
For further information please contact, Orla Twomey or Orna Curry on 01-6137040.
Note to editors:
The Advertising Standards Authority for Ireland (ASAI) is the self-regulatory body set up by the advertising industry to promote the highest standards of commercial advertising and to enforce the Code of Standards for Advertising, Promotional and Direct Marketing, full details of which are available on ASAI’s website – www.asai.ie.