Centra Children’s Allowance Day Deals Advertising
The ASAI became aware, through media reports, of the above advertising on the morning of 3rd July 2012. We immediately contacted the Musgrave Group to express our grave concern at the inclusion of alcohol products in advertising which referenced children. We received an assurance from the Musgrave Group that the stores concerned had been instructed to remove the advertising immediately.
We have received one complaint about this advertisement but we understand from media reports that further complaints may be received from public representatives.
In view of the fact that the advertising has been withdrawn, we are currently considering whether any further action is warranted in this matter.
For information contact
Assistant Chief Executive
T: 01 613 7040
The Advertising Standards Authority for Ireland (ASAI) is the self-regulatory body set up by the advertising industry, including advertisers, agencies and media companies, to promote the highest standards of commercial advertising and to enforce the ASAI’s Code, full details of which are available on ASAI’s website – www.asai.ie.