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Complaints Decisions

Food & Non-Alcoholic Beverages

Agency:
Reference:
38977
Product:
Food & Non-Alcoholic Beverages
Advertiser:
McDonald's
Influencer:
Medium:
Digital Media - Social Media
Codes:
2.4 (c), 8.16 (b), 8.18,
A Facebook post that appeared on the advertisers’ own account and as an advertisement, included a video featuring teenagers wearing their school uniform hanging out at a park while eating McDonalds.
The post was captioned with the following:
“Mates and a McDonald’s. Does it get any better?”

The video included the following wording:
“Fancy just being yourself?
Fancy a McDonald’s?”


The advertisers’ Facebook page had five buttons at the top which remained visible when scrolling. These were Use app, Like, Message, Search and three dots.